Coty, L'Aimant, 'Magnet', 7.5 ml. or 0.25 oz. order Flacon, Parfum Extrait, 1927, Paris, France ..

François Spoturno, born in 1874, was originally from Corsica, and he studied perfumery with Antoine Chiris in Grasse for one or two years before moving to Paris, adopting a variation on his mother's name, which was 'Coti', and launching his perfume business with La Rose Jacqueminot in 1904.

Thus, in 1904, François Coty founded a fragrance company in Paris that would bear his name for over a century and become probably the most important perfume companies that ever existed. He was determined to revolutionize a fragrance industry that had seen little change during the 19th century. With Coty, he set about reinventing the perfumer's fragrance palette.

Just five years later, Perfume City was born. A residential villa outside of Paris that was transformed into a grand industrial complex. Over time, Perfume City grew and by 1920, Coty owned and controlled all aspects of his fragrance production, including flower fields, packaging factories, print shops, and delivery vehicles.

Coty understood that to succeed on a larger scale, he needed to reach a wider audience. His strategy was simple .. it was to offer a product of rich appearance, that was still affordable. Coty commissioned artists and manufacturers, such as René Lalique order and the Glassworks of Baccarat, to design beauty products packaging imbued with luxurious quality, never previously available to the masses. The strategy worked and perfumes quickly became an international mass-market luxury product almost instantly. In 1912, he opened subsidiaries in New York and London, an important move for the company.

At the end of World War I, soldiers returned home with gifts of French perfume for their loved ones. This led to a demand for Coty products in the U.S. Coty was one of the first to understand the importance of fragrance packaging, and more specifically a beautiful bottle .. "A perfume is seen as much as it is smelled", he said. His business expanded, eventually encompassing cosmetics and powders as well as perfumes, until he was one of the wealthiest men in France.

In addition to revolutionizing the packaging and marketing of perfume, Coty was also a respected perfumer and one of the greatest known in perfume history. Among his many creations: L'Origan in 1905, Chypre, which was arguably his most famous scent, in 1917, Emeraude in 1921, Paris in 1922, and L'Aimant in 1927.

The composition of L'Aimant is elegant, sophisticated and a classic combination of flowers. It is one of the most adored feminine fragrance, having a nostalgic sweetness like no other. In French the word L'Aimant means 'Magnet'!

Top notes are Bergamot, Neroli, Peach, and Aldehydes
Heart notes are Geranium, Rose, Orchid, Jasmine, and Ylang Ylang
Base notes are Vetiver, Musk, Vanilla, Sandalwood, Tonka Bean, and Cedar

Offered here is a charming little quarter ounce of the L'Aimant parfum extrait in its original satin lined case. A beautiful sweet fragrance of unforgettable charm!!